The curse of the Bambino was an urban myth or scapegoat cited as a reason for the failure of the Boston Red Sox baseball team to win the World Series after they sold Babe Ruth, sometimes call the "The Bambino," to the New York Yankees. The flip side of the curse was New York's success - after the sale, the once-lackluster Yankees became one of the most successful franchises in North American professional sports. While some fans took the curse seriously, others used the expression in a tongue-in-cheek manner. Talk of the curse effectively ended in 2004, when the Red Sox came back from an 0-3 deficit to beat the Yankees in the 2004 American League Championship Series and went on to sweep the St. Louis Cardinals to win the 2004 World Series.
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